Activision is taking a innovative approach to enhance interest in 'Call of Duty: Modern Warfare 4' by leveraging the release of 'GTA 6' to increase its visibility. The company has noted a decline in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have detailed the comeback plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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